Jake Paul is increasing his footprint within the boxing world by signing certainly one of its prime feminine fighters.
Most Worthwhile Promotions has signed Amanda Serrano, top-of-the-line ladies’s fighters within the historical past of boxing, to a promotional deal, Paul and Serrano instructed ESPN. Paul, the YouTube-star-turned-prizefighter, and his adviser, Nakisa Bidarian, based Most Worthwhile Promotions earlier this 12 months.
Serrano is a seven-division boxing champion who has held 9 titles from 115 kilos all the best way as much as 140 kilos. She holds the Guinness report for many boxing world championships held in several weight courses by a lady. ESPN has her ranked No. three amongst ladies boxers on its pound-for-pound listing.
“They’re such a strong workforce,” Serrano mentioned. “I’ve seen what they’ve completed within the final two years — what Jake has completed, what Nakisa has completed for Jake. I am trying ahead to what they will do for me.”
Paul, 24, described Serrano because the “best Hispanic feminine athlete of all time” and mentioned he believes she has a “large, large future.”
“With out actually a lot assist she’s gotten this far, with simply her expertise,” Paul mentioned. “She hasn’t had somebody with a giant platform actually put her on. She’s so marketable. And actually the sky is the restrict, and that is what we do at MVP. There is a new period of boxing and there is a new method about selling these fights and there is a new approach to turn out to be a giant fighter. So, she already has the talents, and now we’ll add our secret sauce into the equation.”
One of many objectives, they mentioned, is to safe Serrano with a extremely anticipated matchup with Katie Taylor, ESPN’s No. 1 pound-for-pound ladies’s boxer. It might be one of many greatest fights ever in ladies’s boxing.
Bidarian mentioned talks are ongoing with Taylor’s promoter, Eddie Hearn, and they’re concentrating on Taylor vs. Serrano for the second quarter of 2022 at New York’s Madison Sq. Backyard. Serrano will seemingly combat subsequent on Paul’s undercard, probably earlier than the top of the 12 months, after which transfer on to the blockbuster bout with Taylor.
“The one purpose it would not get completed is that if the correct deal is not introduced for Amanda, and that is Jake and I’s job to be sure that’s not the case,” Bidarian mentioned of the Taylor combat.
Bidarian is the previous CFO of the UFC and has been instrumental in serving to information Paul from being a well-known YouTuber to some of the talked about fighters in fight sports activities.
“I believe the opposite a part of it that we’ll be capable of assist [Serrano] with is negotiating the correct offers, getting her the correct positions for somebody of her stature — whether or not it is within the ring, whether or not it is outdoors the ring, whether or not it is a model partnership, client merchandise,” Bidarian mentioned. “She needs to be one of many highest-paid feminine athletes on the planet. We will be sure that’s the case.”
Serrano (41-1-1) beat Yamileth Mercado within the co-main occasion of the cardboard Paul headlined towards former UFC welterweight champion Tyron Woodley on Aug. 29. A Puerto Rico native who fights out of Brooklyn, she is the unified ladies’s featherweight champion, holding the WBC, WBO and IBO titles in that weight class. Serrano, 32, has received 27 straight fights, a streak that dates again to 2012. She can also be 2-0-1 in blended martial arts.
“Even this final combat, I’ve gained a lot followers, I’ve gained a lot consideration,” Serrano mentioned. “Lots of people, they know who I’m. Lots of people know me now due to Jake.”
Paul has greater than 17 million followers on Instagram, and 40% of them are ladies. He mentioned after his bout with Woodley that his feminine followers have been buzzing probably the most about Serrano.
“Main precedence of mine [is] to push for equality in all points of the game,” Paul mentioned. “I believe she’s inspiring females and creating feminine boxing followers, which is superior.”
When requested if he could be bringing extra boxers in by way of Most Worthwhile Promotions, Paul mentioned probably, however they must be the correct match.
“For us, it is high quality over amount,” Paul mentioned. “We would like our fighters to be the largest. I believe there will probably be extra. We’re not in any rush. We need to take our time and our focus proper now could be simply on Amanda.”