LOS ANGELES — Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will carry out for the primary time onstage collectively on the Pepsi Tremendous Bowl Halftime Present.
The NFL, Pepsi and Roc Nation introduced Thursday that the 5 music icons will carry out on Feb. 13 at SoFi Stadium in Inglewood, California. Dre, Snoop Dogg and Lamar are Southern California natives.
Dre emerged from the West Coast gangster rap scene alongside Eazy-E and Ice Dice to assist kind the group N.W.A., which made a serious mark within the hip-hop tradition and music business with controversial lyrics within the late 1980s. Dre is chargeable for bringing forth rap stars corresponding to Snoop Dogg, Eminem, 50 Cent and Lamar. Dre additionally produced Blige’s No. 1 hit tune “Household Affair.”
“The chance to carry out on the Tremendous Bowl Halftime present, and to do it in my very own yard, might be one of many greatest thrills of my profession,” Dre stated in an announcement. The seven-time Grammy winner added that their halftime efficiency might be an “unforgettable cultural second.”
The Tremendous Bowl returns to the Los Angeles space for the primary time since 1993. It is the third yr of collaboration between the NFL, Pepsi and Roc Nation.
Roc Nation and Emmy-nominated producer Jesse Collins will function co-producers of the halftime present. The sport and halftime present will air reside on NBC.
The 5 music artists have a mixed 44 Grammys. Eminem has essentially the most with 15.
Roc Nation founder Jay-Z stated in an announcement that their present might be “historical past within the making.”
Dre, Snoop Dogg, Eminem, Blige and Lamar be part of an inventory of celebrated musicians who’ve performed throughout Tremendous Bowl halftime reveals, together with Beyonce, Madonna, Coldplay, Katy Perry, U2, Girl Gaga, Michael Jackson, Jennifer Lopez, Shakira and, most not too long ago, The Weeknd.
NFL and Pepsi will be part of collectively to assist the launch of Regional College #1, a magnet highschool in South Los Angeles. It is set to open for college students subsequent fall as a part of the Los Angeles Unified College District.
The highschool relies on the USC Iovine and Younger Academy, a program based by Jimmy Iovine and Andre “Dr. Dre” Younger. It’ll supply an academic mannequin centered on the theme of built-in design, expertise and entrepreneurship.
“This effort will assist develop and encourage the following technology of entrepreneurs and innovators,” stated Megan Okay. Reilly, the L.A. Unified interim superintendent. “We’re excited in regards to the further alternatives this partnership will carry to our college students.”